SPOHIO: New Logo!

I was recently contacted by Standard Properties of Ohio, LLC in Cleveland, Ohio to make a group of logos that graphically reference a Cleveland icon, The Standard Oil Company. The timing is great since I'm about halfway through Ida Tarbell's masterpiece The History of The Standard Oil Company (1902).

Here's the logo for general use and a distressed form. This version references the logo of the oil titan from 1942-1961 which is based on their logo from 1936-1937. Then there's a longform version for formal situations. I also included a form based on the classic 70's version of the SOHIO logo which wasn't used.